All images are by: FIELD for GF
Smith
GF Smith
partnered with FIELD, a creative studio for digital art and generative design,
to test their new printing technology. FIELD was tasked with creating 10,000
unique digital paintings to test the technological potential of GF Smith’s
latest printing presses. Each painting features a different view of a hyper
complex sculpture created through generative coding and creative intuition. The
resulting paintings captured “the energy of a dynamic process-caught in a
timeless medium.” GF Smith took the paintings and printed them onto 10,000
unique promotional sleeves to showcase their premium papers and printing
capabilities. A hybrid of human and machine creation, the paintings challenge
the idea of what art is and where it is going.
Article Submitted by:
-Jayme Catalano
Canary Public Relations
Canary Public Relations is a boutique firm specializing
in marketing, branding and public relations for small businesses. They specialize in working with fine artists,
designers, and creative professionals of all types.
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